Tuesday, December 13, 2005
Radio Station Sells Newsroom Naming Rights
This is a really bad idea...but may be a sign of the times.
A radio station in Madison, Wisconsin, has sold the naming rights to its newsroom...to a bank.
You can see the full story here.
Let's just hope the bosses here at WLS don't hear about this!
By the way...this photo does not depict the actual WIBA/Madison newsroom.
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But the picture is pretty close to depicting the WGIL Newsroom. Just kidding! We actually have newer computers.
The idea is patently absurd. But given the company the station is owned by, I guess one could expect it these days in their ever-present efforts to make yet another buck.
I sent the article to our general manager, who promptly replied that he'd like to see us become the "WGIL 7th Ward Tap Newsroom." Now, anyone who has been or lived in Galesburg knows that it's not exactly a high-end drinking establishment. A co-worker said this: "It might save you guys a lot of time if you opened up a bureau there, though." Indeed.
The idea is patently absurd. But given the company the station is owned by, I guess one could expect it these days in their ever-present efforts to make yet another buck.
I sent the article to our general manager, who promptly replied that he'd like to see us become the "WGIL 7th Ward Tap Newsroom." Now, anyone who has been or lived in Galesburg knows that it's not exactly a high-end drinking establishment. A co-worker said this: "It might save you guys a lot of time if you opened up a bureau there, though." Indeed.
It looks suspiciously like my bedroom...ie *the cave*. And I heard rumors Jim Johnson was going to sell out the WLS news department to an undisclosed Supper Club in the hinterlands of northern Wisconsin...for a nominal fee...could you substantiate that?
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