Wednesday, June 29, 2005
"Representing" the Station
On Thursday, I've been asked to do something than can make a newsman a little uncomfortable.
I've been asked to "represent" my radio station at an event that may also generate some news coverage.
WLS is a co-sponsor of a promotion at a local supermarket chain in which shoppers will be asked to "round up" their bills to the nearest dollar...with the extra change going to support our troops and their families. Illinois Lieutenant Governor Pat Quinn - whom I've known for years - is leading the charge.
A worthy cause? Absolutely. The timing is great, heading into the 4th of July holiday weekend. And, WLS (We Love Soldiers?) is well known for its flag-waving, patriotic tenor.
The bosses at WLS asked me to attend...and say a few words about how pleased we are to participate in this promotion.
Now, this is an event that may (or may not) generate some local news coverage. It would actually make a nice little TV or radio story. Newspeople don't like to be on "that side" of the story. We're not used to it. It makes us a bit uneasy. After all, purists would say...what if that newsperson has to report a story critical of that same supermarket chain next week? Could he possibly be fair and objective...after sitting on the stage and speaking in support of that promotion?
Well, yeah...he can.
The bosses gave me every opportunity to say no. They said they would understand if I - as a newsperson - chose not to "represent" (I don't know why I keep putting that in quotes!) the station at an event where there may be news coverage.
In the end, I said I would be happy to do it.
As frequent Steve-readers know, I try very hard not to opine or make political statements. So, I'll just say this...if some one can find me something at that supermarket that costs $1.03 or $2.06 or $3.04 or $10.01 or $35.11 or whatever...I'll be happy to "round up" to the next dollar.
As we prepare to celebrate Independence Day, I can't think of a better cause than supporting the troops (and their families) who are protecting our freedom.
I've been asked to "represent" my radio station at an event that may also generate some news coverage.
WLS is a co-sponsor of a promotion at a local supermarket chain in which shoppers will be asked to "round up" their bills to the nearest dollar...with the extra change going to support our troops and their families. Illinois Lieutenant Governor Pat Quinn - whom I've known for years - is leading the charge.
A worthy cause? Absolutely. The timing is great, heading into the 4th of July holiday weekend. And, WLS (We Love Soldiers?) is well known for its flag-waving, patriotic tenor.
The bosses at WLS asked me to attend...and say a few words about how pleased we are to participate in this promotion.
Now, this is an event that may (or may not) generate some local news coverage. It would actually make a nice little TV or radio story. Newspeople don't like to be on "that side" of the story. We're not used to it. It makes us a bit uneasy. After all, purists would say...what if that newsperson has to report a story critical of that same supermarket chain next week? Could he possibly be fair and objective...after sitting on the stage and speaking in support of that promotion?
Well, yeah...he can.
The bosses gave me every opportunity to say no. They said they would understand if I - as a newsperson - chose not to "represent" (I don't know why I keep putting that in quotes!) the station at an event where there may be news coverage.
In the end, I said I would be happy to do it.
As frequent Steve-readers know, I try very hard not to opine or make political statements. So, I'll just say this...if some one can find me something at that supermarket that costs $1.03 or $2.06 or $3.04 or $10.01 or $35.11 or whatever...I'll be happy to "round up" to the next dollar.
As we prepare to celebrate Independence Day, I can't think of a better cause than supporting the troops (and their families) who are protecting our freedom.
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